About Vlad Molchadski

Reputation Management: Monitoring the Good, the Bad, and the Ugly

According to market research firm Ipsos, 78 percent of Americans say that online reviews influence their purchases. So, for this reason alone, online reputation management is critical for your business.Sites such as Yelp, UrbanSpoon, and Yahoo! Local allow customers to post online business reviews. Even Facebook has integrated reviews with its business pages. Everywhere we turn we are surrounded by reviews, which is a good thing, right? For the most part. The problem is that customers … [Read more...]

How To Choose a Social Media Platform For Your Business

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business.But social media really does matter, and while it may feel like social media isn’t for your business, … [Read more...]

Infographic: What Entrepreneurs & Olympians Have In Common

Whether they are operating in the world of sports or of business, Entrepreneurs and Olympians must display many similar characteristics in order to be champions. Below is an infographic that our very talented in-house designer - Anjuli has put together that outlines and visualizes these shared traits: … [Read more...]

7 Deadly Mistakes of Web Design: Why You Are Not Getting Leads

Okay, so now your company has a website, but it is not drawing in customers. Don’t get angry, and don’t panic. Take a look at your website, and put yourself in the shoes of a potential customer of your product or service. 1. No Obvious Calls to Action According to a recent survey, 70% of small business-to-business small businesses do not have a call to action (CTA).A CTA is something that causes your reader to take action. The last thing you want is for someone to go to your website, read … [Read more...]

Google+ Update

If you are using Google+ from your computer, chances are you have noticed the new layout design that came out yesterday. Previously there was a huge cover photo over the profile details. Now, the profile details and the cover photo are next to each other. The profile details are on the left side of the page, laid over a blurred part of the cover photo, and the cover photo is on the right side.This new layout is very straight-forward and delivers important information at a quicker rate. … [Read more...]