Digital or online marketing is the art of tailoring tried and true marketing methods to fit our constantly changing digital world. People in the marketplace today have more information than ever before, and put it to use when making purchasing decisions. A business absolutely must have a robust web presence in order to be competitive. The advent of the internet has leveled the playing field and allowed small mom and pop stores to compete with much larger businesses for the same customers. Consequently, it is imperative that any business, big or small, have a dedicated team of experts working to drive traffic and position the brand as an industry leader.
There are two main segments of Digital Marketing:
Search Engine Optimization
Search Engine Optimization, simply put, is the process of making sure your website is as easy to use and visible as possible. Having a great looking website that is intuitive, responsive and fast will lead to an excellent user experience, both for potential customers visiting your site and for search engine crawlers trying to determine what your site is about.
Another aspect of SEO is making sure your brand is easy to find on the web. For example, if someone is looking for your business, they may look for it on Google Maps, read reviews about it on Yelp or other review sites, or look for your Facebook or Twitter profile. Making sure all your information is consistent and quickly available for users is essential for brand building and for search engine rankings.
Pay per click marketing uses services such as Google Adwords, Bing Ads, and Yahoo Advertising as well as paid Advertising on Social Media sites like Facebook, Twitter, GooglePlus and Linkedin to drive traffic to your website. Pay Per Click advertising campaigns are efficient and effective. In a PPC campaign, you bid on certain keywords you think people interested in your product might be searching for.
When they type in the keywords you bid on, your ad shows up and if they think it is relevant to them, they will click on it. In a PPC campaign you only pay for the clicks you receive. Creating great ads that lead to great landing pages is one of the quickest ways of increasing sales while staying within a budget. Advertisers have access to a wealth of information when they run PPC campaigns, and can make adjustments based on real time data.
As a business owner, we know you have your hands full just trying to run an efficient business. Let the experts at BizTraffic, LLC help you bring in more traffic and maintaining visibility in the dynamic online marketplace. Contact us for a free consultation today!
Search Engine Optimization:
- Content Creation
- Keyword Optimization
- Link Building
- Google Adwords
- Google Adsense
- Bing Adwords
- Yahoo Ads
Social Media Optimization:
- Social Media Management
- Facebook Advertising
- Linkedin Promoted Stories