About Vlad Molchadski

The 4 Scariest Online Presence Mistakes Companies Make

In 2014 it is mind boggling how many companies still make certain online presence mistakes. You would think they'd know better by now, but they don't. It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence. These 4 online marketing mistakes should definitely send a horrified shudder down your spine, even if Halloween doesn't! 1. Paying For Links or Followers I cringe every time we … [Read more...]

Twitter As a News Source: How It Shapes Business Marketing

Social media is a very powerful tool for spreading information. It can have a role in every aspects of a person life, if one lets it. And companies struggle to truly generate information through social media that is worthy of sharing and spreading: something newsworthy. Twitter is exceptionally well suited for spreading news. But for many businesses Twitter is uncharted territory and can be hard to understand. Defining Terms Jack Dorsey, one of the co-founders of Twitter, explains in an … [Read more...]

The Aftermath of Twitter Analytics

It's now been over 3 months since Twitter allowed everyone access to their accounts analytics. This has given us all a chance to get used to the interface, and interact with the information. If you haven't been using Twitter analytics for your company account or your personal account, in which your purpose is to gain an audience and establish yourself as an expert in your field of expertise, I recommend you start now. Of course, analytics are not the end all be all of, really, anything. But … [Read more...]

The Role of Internet Marketing in Subscription Based Services

There once was a time when consumers were forced to walk into a physical store to make purchases. Hours were spent in stores and malls looking through products, perhaps testing a few, and eventually, purchasing them. But the internet has revolutionized the way we shop, making store shopping much less necessary. With so many products within our grasp, the excitement of shopping has faded for some consumers. We can find just about anything with a quick Google or Amazon search. So how does a … [Read more...]

5 Beginner Level Email Marketing Best Practices

There comes a point in every small business when it's time to continue expanding your online marketing techniques. Once you've gotten into the habit of publishing blog posts consistently, and keeping up with the social media platforms of your choice, its time to branch out your online reach. So where do you turn? The next, natural step is email marketing. Follow these 5 email marketing best practices for best results: 1. Planning This is crucial in every marketing campaign you undertake, … [Read more...]

Defining SEO and SEM: Why It Matters For Your Business

Online marketing often can be a confusing and fast changing space. Acronyms and buzzwords like SEM, Inbound marketing, social marketing, and lots of words that use optimization seem to flock up repeatedly, but oftentimes their real meanings are lost in translation. But when it comes to determining the best online marketing strategy for your company, starting with some basic, working understanding of these buzzwords can avoid all sorts of problems down the road. One of the most confusing … [Read more...]

How To Use #Hashtag Marketing for Your Business

As social media continues to be a driving force in customer relationships and even contributes to your companies overall sales, it is important to learn to use it correctly and effectively to gain the largest audience possible and to make the most of your valuable time that is dedicated to this marketing platform. If you have decided that Twitter is the social media platform your business should focus on, then it is time to understand how to use the hashtag. This is one of the most important … [Read more...]

Local Listings: 3 Things You Should Never Do

When it comes to businesses with physical addresses, it is important that customers can search, and actually find, reliable information about your business quickly and easily. Local listings provide a way to stay consistent and be found in a reliable place. Yes, local listings can be very overwhelming especially when it comes to tackling multi-location businesses, but having the right information easily found on the internet is an important aspect of any online marketing strategy. Without … [Read more...]

Reputation Management: Monitoring the Good, the Bad, and the Ugly

According to market research firm Ipsos, 78 percent of Americans say that online reviews influence their purchases. So, for this reason alone, online reputation management is critical for your business. Sites such as Yelp, UrbanSpoon, and Yahoo! Local allow customers to post online business reviews. Even Facebook has integrated reviews with its business pages. Everywhere we turn we are surrounded by reviews, which is a good thing, right? For the most part. The problem is that customers … [Read more...]