Wearable Tech: Marketing Trend For 2015?

As many businesses continue to grapple with upping their mobile marketing game, another player has stepped into the technological fray: wearable tech. While smart glasses, watches and wristbands haven't taken off yet, some research suggests more people will start putting them on--and that means harnessing new opportunities to reach users. A Nielsen study says that so far 70 percent of consumers are aware of wearables and about 15 percent of consumers currently use wearable tech. While that … [Read more...]

Fine Tuning Your Mobile Marketing Strategy

Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device. Here’s how you can better mobilize your strategy. Make your website mobile friendly The beauty of responsive web design is in its simplicity. By building a website … [Read more...]

Determining ROI: Are promoted tweets worth the cost?

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association. But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars. What are Promoted Tweets? According to Twitter promoted tweets are just your everyday tweets bought with … [Read more...]

3 Things Entrepreneurs Can Learn From the Brazilian Soccer Team

Seeing as though the World Cup semi-final yesterday between Brazil and Germany was the most tweeted sports event ever, you know that Brazil suffered a devastating loss (1-7) against Germany in their beloved home country.  If you follow soccer at all, you are aware that scores of this magnitude do not happen in the semi-final stage of the world cup. Needless to say, the game was absolutely devastating.  As a Brazilian, you are born a soccer fan and have overwhelming patriotism for your … [Read more...]

4 Things Entrepreneurs Can Learn from World Cup Players

Soccer is not a popular sport in America. I get it. While the rest of the world is passionately excited about this beautiful game, most Americans are indifferent at best. While everyone on the planet is celebrating a sense of togetherness, most Americans are rather unimpressed. There is just no denying the facts. However, small business owners should join the rest of the world in watching because they actually could learn a lot from soccer players. As an Entrepreneur, would you rather be this … [Read more...]

User Experience as a Mindset

What is User Experience? User Experience is a dedication to developing products and services with purpose, empathy, and honesty. It is the on-going process of seeing the world from the customer’s perspective and the commitment to improve the quality of their lives. It is the on-going process of facilitating collaborative, transparent ways of operating in business today. It is a balance between making money and making meaning. User Experience isn't a set of rules that can be crossed off of a … [Read more...]

Google’s Panda 4.0

Panda 4.0 is officially here. Matt Cutts confirmed this on Twitter last night. Google’s Panda update was first launched in February 2011 to boost great quality content sites while filtering out low-quality content sites. Since then, there have been many updates to further improve this algorithm. How Have Small Businesses Been Affected In The Past? Google Panda was designed to improve search results for users by including more relevant websites. It was intended to attack content farms that … [Read more...]

The 7 Essential Rules of User Interface Design

User Interface Design (UI) is an emerging field that is getting more important every single day. With rapidly advancing technology, there will be a need for more customized experiences that users can relate to. Here are the 7 rules of UI design: 1. Feedback If users feel like the interface is communicating with them, they are more likely to use it. Feedback makes users feel confident and in control. There are three categories of visual feedback: Responsiveness: This shows the user that … [Read more...]

Why Business Owners should Be Excited About WordPress 3.9

Wordpress 3.9 has become available to the public. Named "Smith" in honor of Jazz Organist Jimmy Smith, this latest update to the most popular Content Management System(CMS) in the world, hits the right notes and is looking great. The video above details some of the more exciting features including: Enhanced Visual Editor The Visual editor has been easy to use, however it has had its limitation. WordPress 3.9 has addressed a lot of common frustrations: Improving … [Read more...]

How To Make The Worst Logo Ever

If you don’t want your company to stand out, you can use the following list of common mistakes to design a generic logo that will blend into the background. However, if you do want your company to stand out, let these 5 mistakes serve as a warning of what not to do when designing a logo. 1. Amateur Design You are probably thinking, I can save time and money if I hire an amateur to make my logo. That’s true if you want a mundane, generic logo that will have no impact on your audience … [Read more...]