Pets Mean Profits

When you’re planning your marketing strategy, be sure not to forget the 164 million households that own pets in the U.S. According to The Humane Society of the United States, pet ownership in America is booming, and part of the boom is a change in mindset. More and more, pet owners are treating their pets as if they were children, driving spending on pets that hit nearly $56 billion last year. Experts see the trend in pet ownership being fueled by young professionals waiting longer to marry … [Read more...]

Top Social Media Marketing Trends for 2015

Since social media is always evolving and what was hot yesterday could be ice cold tomorrow, you need to be flexible and ready to adopt new technologies quickly in order to keep your business on the leading edge of social media. With so much going on right now in social media, this is the ideal time to create your social media strategy for next year. Here are three trends to keep in mind: Paid placements aren’t going away. Does buying sponsored posts, promoted tweets and other paid social … [Read more...]

Make Pinterest Part of Your Holiday Marketing Plans

Every small business wants their companies to be the ones consumers turn to when they need to make a special purchase or planning a special event. The holiday shopping season offers the best opportunities for retailers and service providers to make it to the top of shoppers’ lists. Luckily, the holiday sales predictions are bright. The National Retail Federation forecasts sales to increase a healthy 4.1 percent this year, to $616.9 billion. Is it a holiday miracle, or are marketers just getting … [Read more...]

Make Your Marketing Emails Stand Out this Holiday Season

With the hundreds and sometimes thousands of emails your customers will receive in the next few months, it’s likely your marketing emails will get deleted before they’re even opened. In fact, the average retailer will send out 22 promotional emails in the month of November alone. How will you make sure your email marketing campaign works this holiday season? Here are a few tips to help get your business’s emails noticed: Add a little something to your “from” line: Change it up this season and … [Read more...]

Effective Holiday Marketing

Are you already falling a little behind on your holiday marketing? A whopping 49 percent of marketers begin their holiday marketing before Halloween, so if you haven’t got anything solid planned yet, you’d better get a move on. According to the NRF (National Retail Federation), 20 to 40 percent of yearly sales for small and mid-sized retailers take place in the last two months of the year, so the holidays are an important time to market your brand as well as your products and services. Here’s … [Read more...]

Small Business and Yelp: Is it Love or Hate?

Have Yelp reviews got you down? Feel like your business gets buried on page 4 of the reviews, or maybe some negative (and unfounded) reviews are getting too much play? Do you think the problem could be because you haven’t purchased any ads on Yelp? Actually, Yelp has long been accused of manipulating ratings, a charge they’ve continuously denied. But in a recent ruling, the 9th Circuit Court dismissed a proposed class-action damage suit by small-business owners who claimed Yelp's sales … [Read more...]

Should You Add a YouTube Star to Your Marketing Mix?

Think you can’t afford to hire a celebrity to represent your business? There are all sorts of celebrities out there—including YouTube stars, who are more likely than mainstream celebrities to help market a small business. With the average consumer watching 20 hours of online video per month, YouTube stars could be even more familiar to your customers than Channing Tatum. Here’s why reaching out to YouTube stars can benefit your business: They’re one of us. YouTube said it best: “On YouTube, … [Read more...]

Why You Should Still Market to Baby Boomers

When forming your marketing strategy becomes all about Millennials (consumers born after Gen Xers, roughly from 1982 to 2000), you’re not necessarily doing anything wrong. Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. However, although Millennials are a population of more than 80 million, don’t forget the Baby Boomers when creating your marketing messages. While it’s true Baby Boomers are nearing or past … [Read more...]

Using Predictive Marketing to Grow Your Small Business

Wouldn’t it be great if you could predict the products and services your customers will want in the future? Of course that’s every business owner’s dream, and today, thanks to predictive marketing and analysis, we are edging closer to making that dream come true. According to a recent Accenture survey, the use of forward-looking data analysis in business has tripled since 2009. Instead of analyzing past purchases, analytics are now anticipating future ones. Predictive marketing solution … [Read more...]

Looks Count: LinkedIn Adds Header Images

Everyone is doing it, and now LinkedIn has joined the club. You can now (if you’re a paid user) add header images to your LinkedIn business profile. Although, that may not seem like a big deal, it can make a big difference to your business image. Research shows social posts with images get more shares, so it follows that adding images on LinkedIn can only help spur engagement with your followers. Header images were first offered as an option this past summer. For now, the images do not appear on … [Read more...]