While small businesses with blogs generate 126 percent more leads than those without, getting your blogs ranked high in search engines is not an easy task. You need to figure out how to word your headlines the way people search. Google Analytics and Keywords can help you know the right words to use, but your results will be even better if you can figure out some hot phrases. Here are four great phrases to use according to Social Media Today:
1. Versus. People turn to the web to help decide between purchases, to compare features and to learn the differences between things. Try using keywords related to your industry in your versus phrase and don’t forget to deliver what you promise. Green cleaning vs. chemicals, organic vs. nonorganic–you get the idea. (And don’t worry about whether to use vs. or versus; Google reads them both the same.)
2. Comparison. Another way consumers search is by using the term “comparison.” Laptop to tablet comparison, gluten-free to dairy-free comparison. Try using both versus and comparison terms and see which works better for your business.
3. Top 10. Lists are super popular and the most popular is a Top 10 list. But if you do a Top 10 list everyone else has done, you’re looking at page 2 or 3 of search results instead of page 1, where you want to be. Try doing a unique Top 10 list to get better ranking.
4. Questions. Frequent searchers know they can simply enter in their question and someone else has most likely asked it. Rephrase your headlines into a questions and see how much your blog moves up the ranks.