You’ve spent dozens of hours carefully crafting the look and feel of your website. Everything is streamlined, loads quickly, and has a thoughtful and logical navigation pipeline. There’s only one thing missing (and it might be the most important element!): the perfect contact form.
Your website’s contact form is the end-all be-all of your lead generation pipeline. Whether the visitor to your website got there via your ingenious inbound marketing techniques (e.g. organic traffic to your amazing content!) or clicked one of your smartly-crafted PPC ads on Google, they’re eventually going to want to take the next step in their buyer’s journey and get in touch with you.
Make sure that your business is making the most of every website visitor. Seal the deal with our guide to making the perfect contact form for your website.
Style Over Substance
9.9 times out of 10, you’ll see us espousing the virtues of “substance” (i.e. quality of content) over style, but this is the rare exception: the content of your contact form should be simple and, frankly, boring.
Take a look at most contact forms online and you’ll notice a trend: they only ask for a handful of vital pieces of information: your name, email address, (sometimes) phone number, and occasionally information specific to their business (e.g. an SEO agency might want your business URL and what kinds of services you’re interested in!).
If you clutter up your contact form and ask for everything from a visitor’s social security number to what they had for breakfast, they’re going to think that it’s too much trouble and just move on. Don’t let that happen!
On the other hand, do try to make your contact form as pretty and easy to read/navigate as possible. Yes, those Gravity Forms are easy to create and implement on your website, but if you just leave them looking plain-Jane, your visitors might not even notice them!
Rikki Don’t Lose That Contact
Alright, your contact form is looking good, so now what? Make sure that your contact pipeline is flowing correctly, and that means that it needs to be working on both ends.
When someone fills out a form on your website, let them know that it went through. You can do this relatively simply by just having a “Thanks for your submission!” message pop up or, more thoroughly, you can take the visitor to your perfect Thank You page!
Additionally, ensure that the notification for contact form leads is going to the right folks at your organization. You should try to follow up with new leads as quickly (and painlessly) as possible. Don’t keep potential business waiting!