They are two sides of the same coin: development and design. Both are completely different aspects of building a website, yet both are equally-important. They are the foundation and cornerstones of the front-end product that your audience will see and experience.
Web design is the front-end, or exterior, of your website. You’re looking at the front-end of BizTraffic.com right now. From the homepage to every individual page and post, the design is where your users and customers will interact with your brand and company.
Because of its function and importance to your business, the front-end should be creative, appealing, and professional. A website’s design should remain consistent with your brand in its use of colors, fonts, logos, buttons, symbols, and other elements.
Ease of interaction for users, as well as clearly-defined calls to action, are essential elements, as they create an interface that will enhance the user’s experience with your business or organization.
Design matters to search engines, too. Google favors sites that load quickly, work properly on mobile devices, and keep users engaged. A well-designed site is more likely to rank highly in search engine results.
Some designers emphasize a flashy presentation, with animated backgrounds, impressive video displays, and visual pizzazz. When you focus on speed, especially mobile-first, you can create a website that both looks great and loads fast, drawing new users while retaining repeat visitors.
Speedy, Stable Development
Behind every beautiful building is an elaborate if aesthetically unappealing combination of construction elements. From the foundation to the frame, dozens of semi-independent yet interconnected systems are needed to keep the building standing and make it useful to those who dwell within.
You can apply this same concept to website development. If design is architecture, development is engineering. Instead of design’s exterior focus, development is all about the interior, or back-end, which users never see.
Development code makes the website functional and useful for the user, while maintaining the front-end appearance. Good development relies on lightweight, minimalistic coding. Sloppy development can lead to slower performance, and reduced SEO ranking, as a result.
Ultimately, good development should be easy to read, allowing easily-implemented changes to code. This provides greater simplicity in debugging and troubleshooting when problems do arise.