Earning the moniker “Always-on Commerce,” and named as a key trend for 2014 by eMarketer, U.S. ecommerce sales are predicted to reach $434 billion by 2017. But building an ecommerce website without first making sure you’re following ecommerce laws could land you in hot water with the FTC and put your business in danger of lawsuits. Here are some basics dos and don’ts for your ecommerce site:
Do post disclaimer information: You must disclose any paid ads, sponsors, affiliates and testimonials. Also, if necessary, qualify any marketing claims.
Do post rules for contests: This includes any promotions or sweepstakes where a winner will be chosen. You must clarify time limitations of the promotion, entry requirements, odds of winning, how entries will be judged, how prizes will be announced and delivered, etc.
Don’t misrepresent your products: According to product liability laws, you cannot mislead customers with untrue or inaccurate product descriptions. Make sure your website’s descriptions give truthful information.