The Eyes Have It: Visual Social Media Use Soars

If you’re not active on visual social media platforms, you could be missing out on a hot marketing opportunity. A recent Pewinternet.org survey found that more and more adult Internet users are posting photos and videos online compared to a year ago. But which sites are right for your business? Here’s what you should know about the top three:

1. Pinterest: Did you know that 80 percent of Pinterest pins are repins? That puts the odds of your business pins getting shared in your favor. Need more convincing? How about the fact conversion rates for Pinterest traffic are 50 percent higher than conversion rates from other traffic? Or that Pinterest buyers spend more money, more often on more items than users of any of the other top social media sites? Your business pins could showcase a new product or some visual representation of a new service. Sign up for Business Analytics through Pinterest so you know which pins get the most traction.
2. Instagram: Instagram has 150 million monthly active users and most of them use Instagram on their mobile devices. How can you build a following on Instagram? Remember to follow people who are following you, post a variety of fun and business-related photos, and make sure you cross-promote on your other social media platforms.
3. Facebook: Still the number one social media site, Facebook can help you announce a new product and drive online and in-store sales. Recently, Facebook changed their format to make pictures bigger and wider. Visit Facebook for Business for more tips.

Photo Credit: Creatas Images/Creatas/Thinkstock