Page load speed has an enormous impact on user experience, SEO, CTR, leads, and conversions.
Users want sites that load quickly and will abandon sites that do not deliver, sometimes never to return.
Page speed also affects user experience, which Google uses to rank pages. A slow loading page can negatively affect your SEO.
A few simple fixes can have a big impact on load speed. Compressing the code and the images takes only a few minutes, and can save precious seconds when your site is loading.
Those seconds can make the difference in a viewer staying to see your site, or in ever visiting your site again.
If your business wants to get traffic to your site and convert that traffic into customers, you need to be optimizing your site to load as fast as possible.
Need convincing? Let’s take a look at some of the numbers!