If you’re reading this, you probably have at least some understanding of search engine optimization (SEO) and why it’s important.
SEO is easy to grasp: it’s the process of making sure your website is as functional, usable, and visible as possible, to get the best-possible ranking on search engines.
Having a great-looking website that is intuitive, responsive, and fast will lead to an excellent user experience – both for potential customers and search engine crawlers trying to determine what your site is about.
Another aspect of SEO is making sure your brand is easy to find. For example, if someone is looking for your business, they may search on Google Maps, read reviews on Yelp, or try to find your Facebook page. Making sure all your information is consistent, correct, and quickly available is essential for brand-building and search engine rankings.
No matter how well you know SEO, though, it is a lot of work! It requires many hours of tweaking, fine-tuning, and revising. Like a commercial airliner, SEO requires regular maintenance, frequent inspections, plenty of fuel, and an experienced pilot to work at maximum effectiveness.