Social media is a double-edged sword. It can promote your brand and increase awareness, or it can cause public embarrassment and lost business.
Keeping your business active on social media is taxing. Doing it effectively takes a lot of time and a sharp understanding of your audience. Failing to meet those goals can result in a lot of wasted time, shouting into the void.
By keeping your social media accounts up to date, you will help your brand stay on your potential customers’ radar, and establish your organization or company as a trusted source of information. With a robust social media presence, you’ll have positive interactions with your customers, and stay in front of challenges that can arise.
Emphasize these social media channels to help you make the most of your online presence:
Facebook is not only the world’s largest social media platform, it’s a great way to advertise efficiently. It can help you find new leads and customers where they are, and gain valuable insight into their purchasing behaviors.
YouTube isn’t just a place to watch and share videos; it’s among the world’s top search engines. Our veteran production team can help you create eye-catching videos and pre-roll advertisements to stay top-of-mind with young, connected consumers.
LinkedIn is so much more than a place to post your résumé. With more than 750 million active users, it has become a dominant social platform for business. You can expect savvy potential customers will be looking you up on LinkedIn before they make a purchase decision.
Instagram is part of the Facebook family and touts an impressive 1 billion users. Besides sharing photos and videos, you can leverage your Facebook advertising to find your audience here.
Twitter is all about what’s happening right now. It’s also a place where your customers will look you up when they have an immediate question or complaint. Being active on Twitter gives you a great opportunity to address concerns and increase customer satisfaction in real time.