Marketing to Luxury Shoppers

With the number of luxury consumers projected to reach 440 million by 2020, small businesses targeting these big spenders need to stay current on the best ways to reach and appeal to this choosy market. Whether you’re selling products or services, here are six things to remember when selling to luxury consumers: Don’t use text messaging. According to the Luxury Institute, only 17 percent of U.S. affluent Internet users sign up to receive texts from luxury brands. Emphasize quality. Not … [Read more...]