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Baby boomers

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Why You Should Still Market to Baby Boomers

September 17, 2014 by Vlad M.

When forming your marketing strategy becomes all about Millennials (consumers born after Gen Xers, roughly from 1982 to 2000), you’re not necessarily doing anything wrong. Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. However, although Millennials are a population of more than 80 …

Read moreWhy You Should Still Market to Baby Boomers
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