Using Predictive Marketing to Grow Your Small Business

Wouldn’t it be great if you could predict the products and services your customers will want in the future? Of course that’s every business owner’s dream, and today, thanks to predictive marketing and analysis, we are edging closer to making that dream come true. According to a recent Accenture survey, the use of forward-looking data analysis in business has tripled since 2009. Instead of analyzing past purchases, analytics are now anticipating future ones. Predictive marketing solution … [Read more...]

How to Use Big Data in Your Marketing

By 2015, companies will spend nearly $17 billion on big data technologies. Are you wondering if big data has any place in your small business—or are you not quite sure what big data actually is? Big data is about collecting, analyzing and utilizing business and consumer information to better target your market and increase sales. Fortunately, you don’t have to be a big business to collect and analyze volumes and volumes of data. If you haven’t been in business long enough to collect that much … [Read more...]