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Using Predictive Marketing to Grow Your Small Business

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Wouldn’t it be great if you could predict the products and services your customers will want in the future? Of course that’s every business owner’s dream, and today, thanks to predictive marketing and analysis, we are edging closer to making that dream come true. According to a recent Accenture survey, the use of forward-looking data analysis in …

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How to Use Big Data in Your Marketing

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By 2015, companies will spend nearly $17 billion on big data technologies. Are you wondering if big data has any place in your small business—or are you not quite sure what big data actually is? Big data is about collecting, analyzing and utilizing business and consumer information to better target your market and increase sales. Fortunately, …

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