Stock Images Vs. Real Images

Yes, I know this image is awful. That's the whole point. In the past, we’ve discussed  the importance of a good logo when it comes to building your brand’s image. But now we're going to talk about the featured images on your website. With the rise of social media platforms like Instragram and Pinterest, which are very much based on the visual, we can see that internet users are highly interested in what they are seeing. This literally means that image is everything when it comes to … [Read more...]

Do You Need to Change Your Brand Perception?

Sometimes a business needs to change brand perception because of a bad review, or worse, a bad reputation that’s spreading like wildfire over social media. Whatever the reason, getting consumers to change their perceptions about a brand is not easy—especially if one of your competitors is their favorite brand. In fact, once consumers feel connected to a brand they want to stay with it, according to a PwC survey. According to the Harris Poll, top brands make powerful connections with consumers … [Read more...]

Google Hates Uncreative Content

Google has warned about the issue of uncreative content. While this warning was directed mostly towards video sites, it is still something that can be found to be an issue elsewhere on other sites. And with Matt Cutts recent rant about guest posting, and the rise of content in 2013 and into 2014, the content on your website becomes increasingly more important, not to mention the recent roll out of Panda 4.0. Many websites have taken a hit from that alone. The 4 Questions You Should Be Asking … [Read more...]