Sometimes a business needs to change brand perception because of a bad review, or worse, a bad reputation that’s spreading like wildfire over social media. Whatever the reason, getting consumers to change their perceptions about a brand is not easy—especially if one of your competitors is their favorite brand. In fact, once consumers feel connected to a brand they want to stay with it, according to a PwC survey. According to the Harris Poll, top brands make powerful connections with consumers … [Read more...]