Making your business stand out from the crowd means building and maintaining your brand right from the get-go. These days it’s not as easy as it used to be to build brand loyalty. About 40% of respondents in a recent Nielsen study say getting a better price would encourage them to switch brands. But price is not the only factor. Having products in stock and offering a satisfying shopping experience are also important to creating long-lasting customer loyalty. Brand building starts with … [Read more...]