Avoiding Common CAN-SPAM Mistakes

Does it seem like everyone is switching their digital marketing efforts to social media? Should you forget your email marketing strategy? No. Email marketing is still worth pursuing. In fact, with most consumers checking email more than once a day and 51 percent checking it on their mobile devices, email marketing can work better than ever for your business—as long as you don’t cross the line.   The CAN-SPAM Act was created by the Federal Trade Commission to protect consumers from misleading … [Read more...]