Should You Add a YouTube Star to Your Marketing Mix?

Think you can’t afford to hire a celebrity to represent your business? There are all sorts of celebrities out there—including YouTube stars, who are more likely than mainstream celebrities to help market a small business. With the average consumer watching 20 hours of online video per month, YouTube stars could be even more familiar to your customers than Channing Tatum. Here’s why reaching out to YouTube stars can benefit your business: They’re one of us. YouTube said it best: “On YouTube, … [Read more...]