Pets Mean Profits

When you’re planning your marketing strategy, be sure not to forget the 164 million households that own pets in the U.S. According to The Humane Society of the United States, pet ownership in America is booming, and part of the boom is a change in mindset. More and more, pet owners are treating their pets as if they were children, driving spending on pets that hit nearly $56 billion last year. Experts see the trend in pet ownership being fueled by young professionals waiting longer to marry … [Read more...]