Getting Personal With CRM

Your customer service strategy needs to include more than a policy that “the customer is always right.” Instead of being reactive, your CRM (customer relationship management) strategy should be proactive, which includes constantly creating new ways to make customer relationship interactions more personal. One way to personalize interactions is to base them on how your customers want to communicate with your business—and for many consumers today, that’s social media. A study by J.D. Power and … [Read more...]

Mobile CRM Tools

Why should a customer choose your small business over another? According to a Kingston Business School study, loyalty can be won with a friendly greeting. Consumers also report being aware of their' preferences and  past purchases is crucial to earning their loyalty. To keep track of your sales leads and customer orders, a good customer relationship management (CRM) program is crucial. Luckily, there are plenty of CRM tools on the market and most offer a mobile solution so you can access a … [Read more...]