How to Use Big Data in Your Marketing

By 2015, companies will spend nearly $17 billion on big data technologies. Are you wondering if big data has any place in your small business—or are you not quite sure what big data actually is? Big data is about collecting, analyzing and utilizing business and consumer information to better target your market and increase sales. Fortunately, you don’t have to be a big business to collect and analyze volumes and volumes of data. If you haven’t been in business long enough to collect that much … [Read more...]