Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association. But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars. What are Promoted Tweets? According to Twitter promoted tweets are just your everyday tweets bought with … [Read more...]
3 Ways to Use Emotional Marketing
Can you put a statistical number on the emotional quotient of a customer’s purchasing decisions? In a recent Forrester study, the researchers tried by examining the “rational, subconscious, and emotional elements of an experience.” Whatever the research, the bottom line remained the same: Happy customers are not only more likely to try new products and services, but also are more apt to spread the good news about their purchases. So how can you tap into that sweet emotion? Here are three ways … [Read more...]
Mobile CRM Tools
Why should a customer choose your small business over another? According to a Kingston Business School study, loyalty can be won with a friendly greeting. Consumers also report being aware of their' preferences and past purchases is crucial to earning their loyalty. To keep track of your sales leads and customer orders, a good customer relationship management (CRM) program is crucial. Luckily, there are plenty of CRM tools on the market and most offer a mobile solution so you can access a … [Read more...]