Determining ROI: Are promoted tweets worth the cost?

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association. But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars. What are Promoted Tweets? According to Twitter promoted tweets are just your everyday tweets bought with … [Read more...]

Improving Customer Engagement

Customer engagement has always been the edge small business owners had over their large competitors, but thanks to technology, that edge may be slipping. Large companies know how to reach customers through tech tools such as live chat, customized emails and responding to social media quickly and efficiently. To make sure your business stays in the game, follow these customer engagement basics: Think about who you’re engaging: According to Gallup research, brand-sponsored social media … [Read more...]

3 Easy Ways to Build Brand Loyalty

Making your business stand out from the crowd means building and maintaining your brand right from the get-go. These days it’s not as easy as it used to be to build brand loyalty. About 40% of respondents in a recent Nielsen study say getting a better price would encourage them to switch brands. But price is not the only factor. Having products in stock and offering a satisfying shopping experience are also important to creating long-lasting customer loyalty. Brand building starts with … [Read more...]

3 Ways to Use Emotional Marketing

Can you put a statistical number on the emotional quotient of a customer’s purchasing decisions? In a recent Forrester study, the researchers tried by examining the “rational, subconscious, and emotional elements of an experience.” Whatever the research, the bottom line remained the same: Happy customers are not only more likely to try new products and services, but also are more apt to spread the good news about their purchases. So how can you  tap into that sweet emotion? Here are three ways … [Read more...]

How to Create e-Newsletters

  According to recent data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list for content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers. When compiling your email marketing list, make sure you get permission from your customers to send the newsletter. If your customers opt-in, you know they want … [Read more...]

Mobile CRM Tools

Why should a customer choose your small business over another? According to a Kingston Business School study, loyalty can be won with a friendly greeting. Consumers also report being aware of their' preferences and  past purchases is crucial to earning their loyalty. To keep track of your sales leads and customer orders, a good customer relationship management (CRM) program is crucial. Luckily, there are plenty of CRM tools on the market and most offer a mobile solution so you can access a … [Read more...]