Whether it’s Black Friday or Valentine’s Day, it pays to know what keywords consumers are searching on for upcoming holidays. For example, in March check out how much the keyword “St. Patrick” spikes near that holiday. But when you’re figuring out your content marketing strategy, don’t just pay attention to the big holidays. In fact, your research could uncover some new “holidays” you never would have guessed were getting lots of search action. Did you know National Margarita Day just passed? … [Read more...]
Use Holiday Keywords to Boost Sales
February 26, 2014 by Vlad Molchadski
Filed Under: BizBlog Tagged With: digital marketing, holiday marketing, keyword search, keywords
How to Create e-Newsletters
November 8, 2013 by Vlad Molchadski

According to recent data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list for content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers. When compiling your email marketing list, make sure you get permission from your customers to send the newsletter. If your customers opt-in, you know they want … [Read more...]
Filed Under: BizBlog Tagged With: customer engagement, customer retention, digital marketing, e-newsletters, small business marketing. mobile marketing