Digital Marketing and Website Design | BizTraffic - Drive, Capture, Convert
Drive | Capture | Convert
If you search Google for “click here,” you’ll get more than 1.7 billion results. That doesn’t include any image buttons that don’t have the phrase in the alt tag, mobile variants like “tap here”, or uses of the term in other languages. “Click here” is a form of a Call To Action, or CTA. As …
Here’s one of the most important things I’ve learned since I switched careers from journalist to website designer: Your website homepage shouldn’t really be about your business. That certainly seems counterintuitive, doesn’t it? It’s also an incomplete thought. Let me put it a better way: Your website homepage should be about your customer and how …
Whether it’s Black Friday or Valentine’s Day, it pays to know what keywords consumers are searching on for upcoming holidays. For example, in March check out how much the keyword “St. Patrick” spikes near that holiday. But when you’re figuring out your content marketing strategy, don’t just pay attention to the big holidays. In fact, …
According to recent data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list for content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers. When compiling your email marketing list, make sure you get permission …