What Facebook’s Move to Direct Response Means for Your Business

Early this year, Facebook announced improved ways for direct response marketers to reach customers on their mobile devices and desktop computers. Facebook promised businesses easier ways to deliver targeted messages to people who have visited their websites or mobile apps, and explained how certain News Feed ads will feature enhanced call-to-action buttons. To make users happy though, Facebook recently announced a way to opt out of seeing the targeted ads or the ability to choose which ads they … [Read more...]