According to recent data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list for content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers. When compiling your email marketing list, make sure you get permission from your customers to send the newsletter. If your customers opt-in, you know they want … [Read more...]