If you believe you’ve mastered the craft of writing SEO-rich headlines, congratulations are in order. But if you’re trying to write email subject lines that get your emails opened, that’s another animal. Unlike SEO, you're not trying to get to the top of any rankings, but you still want to be engaging and personal. Here are three subject line tips to increase your email marketing open rate: What’s the big secret? Actually, “secrets” is one of the most-clicked, most lead-generating subject … [Read more...]