Can you put a statistical number on the emotional quotient of a customer’s purchasing decisions? In a recent Forrester study, the researchers tried by examining the “rational, subconscious, and emotional elements of an experience.” Whatever the research, the bottom line remained the same: Happy customers are not only more likely to try new products and services, but also are more apt to spread the good news about their purchases. So how can you  tap into that sweet emotion? Here are three ways … [Read more...]