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emotional marketing

Computer display reflected in eyeglasses | BizTraffic

3 Ways to Use Emotional Marketing

November 27, 2013 by Vlad M.

Can you put a statistical number on the emotional quotient of a customer’s purchasing decisions? In a recent Forrester study, the researchers tried by examining the “rational, subconscious, and emotional elements of an experience.” Whatever the research, the bottom line remained the same: Happy customers are not only more likely to try new products and …

Read more3 Ways to Use Emotional Marketing
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