As you work on your 2014 business resolutions (you are doing that, right?) are you thinking about what (if any) changes you can make to be a greener, more environmentally-conscious business in the New Year? Once you “go green”, it’s a good idea to market your efforts. You can’t just set out a couple of recycling bins and call yourself a green business. Consumers see through this, and so can the FTC (Federal Trade Commission). Here are three things you should know before you proclaim your … [Read more...]