Why Green Marketing is Essential to Today’s Small Businesses

As you work on your 2014 business resolutions (you are doing that, right?) are you thinking about what (if any) changes you can make to be a greener, more environmentally-conscious business in the New Year? Once you “go green”, it’s a good idea to market your efforts. You can’t just set out a couple of recycling bins and call yourself a green business. Consumers see through this, and so can the FTC (Federal Trade Commission). Here are three things you should know before you proclaim your … [Read more...]