Targeting the Hispanic Market

This year, Latinos will surpass whites as the largest racial/ethnic group in California. According to the last U.S. Census stats, the Latino share of the U.S. population, currently at 17 percent, is expected to reach 31 percent by 2060. Although the recession had a negative effect on the Hispanic birthrate, those are still hefty numbers not to be ignored—especially if your small business targets (or hopes to target) the Hispanic market. Here are some facts to help you with your marketing … [Read more...]