Local Listings: 3 Things You Should Never Do

When it comes to businesses with physical addresses, it is important that customers can search, and actually find, reliable information about your business quickly and easily. Local listings provide a way to stay consistent and be found in a reliable place. Yes, local listings can be very overwhelming especially when it comes to tackling multi-location businesses, but having the right information easily found on the internet is an important aspect of any online marketing strategy. Without … [Read more...]

The New Google My Business

Google is constantly working to improve the way information is consumed by users, and in turn is looking to create the best possible ways to find the right information when it is needed. This is a huge benefit to businesses, as local businesses rely heavily on local search and being found in the right place at the right time. Current users of either Google Places or Google+ Local will now be redirected to the new Google My Business. But what does this mean? Who Should Use Google My … [Read more...]

Tackling Multi-Location Local Search Optimization

Understanding how and why to market your multi-location business is an important part of online marketing, especially with the importance of local searches. It is vital to your businesses online health to understand that most internet users make multitudes of specific local searches in order to find businesses of all different kinds. It is up to you to make sure that your business is available when searched for locally. The Plus of Local Search for Small Businesses If every restaurant in the … [Read more...]

The Struggle For Survival On Google Local Business Listings

Google local search has experienced multiple problems in the past with spammy posts. In an attempt to weed out old and duplicate listings, Google has begun an update to its dashboard. With this update, Google has been sending out emails requesting action from business owners to verify their listings as well as the new guidelines for local business listings. Below are the Updated Guidelines: A single descriptor in addition to the business’s actual title that allows customers to locate … [Read more...]