Why You Should Still Market to Baby Boomers

When forming your marketing strategy becomes all about Millennials (consumers born after Gen Xers, roughly from 1982 to 2000), you’re not necessarily doing anything wrong. Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. However, although Millennials are a population of more than 80 million, don’t forget the Baby Boomers when creating your marketing messages. While it’s true Baby Boomers are nearing or past … [Read more...]

Marketing to Millennials: How to Sell to Gen Y

If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers. They are projected to have more spending power than any other generation as well—$200 billion annually by 2017, and $10 trillion in their lifetime. Here are three ways to reach this powerful market: 1. … [Read more...]