Millennials Archives - Digital Marketing and Website Design

Why You Should Still Market to Baby Boomers

September 17, 2014 by Vlad M.

When forming your marketing strategy becomes all about Millennials (consumers born after Gen Xers, roughly from 1982 to 2000), you’re not necessarily doing anything wrong. Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. However, although Millennials are a population of more than 80 …

Marketing to Millennials: How to Sell to Gen Y

December 31, 2013 by Vlad M.

If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers. They are projected to have more …