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Creating an Effective CTA: It’s More than Just “Click Here”

June 14, 2021 by James Jackson

If you search Google for “click here,” you’ll get more than 1.7 billion results. That doesn’t include any image buttons that don’t have the phrase in the alt tag, mobile variants like “tap here”, or uses of the term in other languages. “Click here” is a form of a Call To Action, or CTA. As …

Read moreCreating an Effective CTA: It’s More than Just “Click Here”
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5 Beginner Level Email Marketing Best Practices

October 10, 2014 by Vlad M.

There comes a point in every small business when it’s time to continue expanding your online marketing techniques. Once you’ve gotten into the habit of publishing blog posts consistently, and keeping up with the social media platforms of your choice, its time to branch out your online reach. So where do you turn? The next, …

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Google "G" logo | BizTraffic

The New Google My Business

July 28, 2014 by Vlad M.

Google is constantly working to improve the way information is consumed by users, and in turn is looking to create the best possible ways to find the right information when it is needed. This is a huge benefit to businesses, as local businesses rely heavily on local search and being found in the right place …

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What Facebook’s Move to Direct Response Means for Your Business

July 9, 2014 by Vlad M.

Early this year, Facebook announced improved ways for direct response marketers to reach customers on their mobile devices and desktop computers. Facebook promised businesses easier ways to deliver targeted messages to people who have visited their websites or mobile apps, and explained how certain News Feed ads will feature enhanced call-to-action buttons. To make users …

Read moreWhat Facebook’s Move to Direct Response Means for Your Business
Shopper pushing a cart in a grocery store | BizTraffic

What Working For A Grocery Store Taught Me About Online Marketing

May 26, 2014 by Vlad M.

When I was working as a “floor supervisor” at a large grocery chain when I was about 19, I remember venting to my boss at the time about how customers were like a herd of animals. They would all get in line together behind one register, without even recognizing the fact that there were 3 or 4 …

Read moreWhat Working For A Grocery Store Taught Me About Online Marketing
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