Do You Need to Change Your Brand Perception?

Sometimes a business needs to change brand perception because of a bad review, or worse, a bad reputation that’s spreading like wildfire over social media. Whatever the reason, getting consumers to change their perceptions about a brand is not easy—especially if one of your competitors is their favorite brand. In fact, once consumers feel connected to a brand they want to stay with it, according to a PwC survey. According to the Harris Poll, top brands make powerful connections with consumers … [Read more...]

Why Social Media Isn’t For Your Business

Social media platforms help to drive sales for many companies, but while it is a valuable resource to communicate with customers, there is still a segment of businesses that should not even bother with social media. 1. Limited Online Presence Elsewhere In order to have a social media presence that is beneficial, you must first establish an online presence outside of social media. If you don’t have a solid website to link to your account, or if you haven’t claimed your Google local listings, … [Read more...]

Managing Your Online Reputation

What do customers really think about your business? They may never tell you to your face, but they will post comments on social media or review sites. Since nearly 70 percent of U.S. Internet users compare prices or read reviews before visiting a brick-and-mortar store, according to AYTM Market Research, one negative comment about your small business could mean years trying to fix your reputation. Here's how to protect your online reputation before it gets out of hand. Post contact … [Read more...]