Defining SEO and SEM: Why It Matters For Your Business

Online marketing often can be a confusing and fast changing space. Acronyms and buzzwords like SEM, Inbound marketing, social marketing, and lots of words that use optimization seem to flock up repeatedly, but oftentimes their real meanings are lost in translation. But when it comes to determining the best online marketing strategy for your company, starting with some basic, working understanding of these buzzwords can avoid all sorts of problems down the road. One of the most confusing … [Read more...]

When to Use PPC Ads

Organic search or pay-per-click (PPC) marketing? That may be the question, but the answer is really a bit of both. Small businesses receive the best benefit from their online marketing strategies by combining the power of both methods to get the desired ranking. Organic search paired with PPC ads gets more eyes, more clicks and more leads. And, although organic search results get 10 times the click-through rate of paid ads, according to the State of Paid Search report by Hanapin Marketing, paid … [Read more...]