Which social media network drives the most sales? If only it were that easy to figure out. In recent research from Shopify, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed 85 percent of all orders from social media. When it came to average order value, however, the leader was Polyvore, a Pinterest-type visual social media platform. The average Polyvore-driven order had a value of $66.75, with Instagram a close second, at $65 per order, and Pinterest … [Read more...]
What’s the Best Social Media Platform to Drive Sales?
April 23, 2014 by Vlad Molchadski
Filed Under: BizBlog Tagged With: Instagram, Pinterest, Polyvore, social media, social media marketing, visual social media