Can QR Codes Help Grow Your Business?

How often do you see marketers using those funny, little pixelated black and white squares called QR (Quick Response) codes? Created in 1994 for the automotive industry to track the production process, the symbols were cleverly adopted by digital marketers to offer consumers more information about a business or a product by scanning the symbol with their smartphones. Now that 1.75 billion people worldwide use smartphones, QR code usage should be skyrocketing—at least theoretically. Whether or … [Read more...]