Are You Playing Catch-Up with Your Holiday Marketing?

If you haven’t started planning your holiday marketing strategy yet, and are worried that you’re behind, you’re right. Take a look around and you’ll notice most businesses large and small have already initiated some kind of seasonal marketing plan. Most hiring managers who plan to hire seasonal help are doing so this month and, if Deloitte is right, this holiday season will see retail spending rise between 4 and 4.5 percent compared to last year. So where should you concentrate your holiday … [Read more...]