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Determining ROI: Are promoted tweets worth the cost?

October 27, 2014 by Vlad M.

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association. But if you’re on a limited marketing budget the big question to answer is whether stretching your reach …

Read moreDetermining ROI: Are promoted tweets worth the cost?
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