Defining SEO and SEM: Why It Matters For Your Business

Online marketing often can be a confusing and fast changing space. Acronyms and buzzwords like SEM, Inbound marketing, social marketing, and lots of words that use optimization seem to flock up repeatedly, but oftentimes their real meanings are lost in translation. But when it comes to determining the best online marketing strategy for your company, starting with some basic, working understanding of these buzzwords can avoid all sorts of problems down the road. One of the most confusing … [Read more...]