Defining SEO and SEM: Why It Matters For Your Business

Online marketing often can be a confusing and fast changing space. Acronyms and buzzwords like SEM, Inbound marketing, social marketing, and lots of words that use optimization seem to flock up repeatedly, but oftentimes their real meanings are lost in translation. But when it comes to determining the best online marketing strategy for your company, starting with some basic, working understanding of these buzzwords can avoid all sorts of problems down the road. One of the most confusing … [Read more...]

The New Google My Business

Google is constantly working to improve the way information is consumed by users, and in turn is looking to create the best possible ways to find the right information when it is needed. This is a huge benefit to businesses, as local businesses rely heavily on local search and being found in the right place at the right time. Current users of either Google Places or Google+ Local will now be redirected to the new Google My Business. But what does this mean? Who Should Use Google My … [Read more...]

Boosting Your Online Sales

Once the rush of the 2013 holiday season is over, how can you keep your online sales in overdrive? After all, U.S. online retail sales are expected to grow to $434 billion by 2017. And 25 percent of those sales are projected to come from a mobile device.  Here are three simple ways to boost your ecommerce sales : 1. Harness your SEO: SEO is not something you figure out once and then ignore. Smart SEO tactics take research, time and real effort. If you don’t have the time to dedicate to SEO, … [Read more...]

How to Improve Your SEO Results

If you’re hoping to improve your small business’s search engine optimization (SEO), you’re not alone. According to an eMarketer survey, 68 percent of respondents are focusing more attention on their organic SEO efforts this year. Why all the fuss? Simply put, SEO is the best way to drive traffic to your website and help your business gain credibility, authority and exposure. Start by reading a beginner’s guide to SEO like the one from Moz.com or the Google SEO Guide. SEO is pretty … [Read more...]