How to Profit from a Buy Local Campaign

Buying local is, once again, a prominent theme in the 2014 Culinary Forecast from the National Restaurant Association. And with Small Business Saturday celebrating its 4th successful “Shop Small” campaign (consumers who were aware of Small Business Saturday spent $5.7 billion with independent merchants on the Saturday after Thanksgiving in 2013), shopping locally is a hot trend. For consumers, spending locally keeps tax revenues in their communities and leads to booming local economies. … [Read more...]

Tips for a Profitable Small Business Saturday

Finally there’s a day to celebrate you, the small business owner. Actually, Small Business Saturday has been around since 2010. Started by American Express and falling on the Saturday after Thanksgiving every year, the day was created to drive awareness of and customers to small businesses. The day’s purpose is to remind consumers to “Shop Small” at local, independent businesses instead of in big-box stores. Even though Small Business Saturday is November 30, you still have time to make some … [Read more...]