Is it Time to Buy Mobile Ads?

If you own a business that manufactures or sells computer products or consumer electronics, it’s expected your industry will spend $3.8 billion this year on mobile ads, according to a new eMarketer report and that will increase to $6.01 billion by 2018. As consumers spend more and more time on their smartphones and tablets, advertisers need to go where consumers are—and that means more mobile spending. What does that mean for your business? As with all marketing strategies, before investing … [Read more...]

Can QR Codes Help Grow Your Business?

How often do you see marketers using those funny, little pixelated black and white squares called QR (Quick Response) codes? Created in 1994 for the automotive industry to track the production process, the symbols were cleverly adopted by digital marketers to offer consumers more information about a business or a product by scanning the symbol with their smartphones. Now that 1.75 billion people worldwide use smartphones, QR code usage should be skyrocketing—at least theoretically. Whether or … [Read more...]

Marketing to Seniors

Not only are there currently more Americans over age 65 than at any other time in U.S. history, but seniors ages 85 and older are the fastest-growing segment of the population. Learning what turns seniors into consumers for your business could open up a new market for you. Just as you would never use the same marketing tactics to reach newly married couples as couples who have been married for 20 years, marketing to seniors means understanding they have different needs and wants than younger … [Read more...]