On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat. Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users. And while it is not a regular thing as of yet, over the next few weeks we will begin to see it take off. For businesses, this is another platform that allows them to reach and engage customers. And it is definitely very different from … [Read more...]
A Look at Instagram Advertising
July 25, 2014 by
Scrolling through my Instagram feed a few days ago, my eyes were suddenly caught by a strange, and unexpected image: a defective sesame seed bun, held in the hand of, I assumed, one of my friends that I follow. On closer inspection my eyebrows went up to see that the top of the post said McDonalds and on the right hand side was the word: Sponsored. While my first reaction was a bit of confusion and annoyance that Instagram thought I wanted to see this sponsored post, these ads on social media … [Read more...]
Should You “Boost” Your Facebook Posts?
February 13, 2014 by
Facebook knows you want to reach its 1.26 billion users, so it’s giving you a few ways to make that happen. You can just schedule a post on your Facebook business page and hope your fans spread the news. However, you need to realize pages organically reach only about 16 percent of their fans on average. (Up your odds by posting photos, which get more reaction.) Or you can better target your message by paying for Facebook posts and ads. What’s the difference between a paid ad and a paid post? … [Read more...]
