How To Choose a Social Media Platform For Your Business

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business. But social media really does matter, and while it may feel like social media isn’t for your business, … [Read more...]

Twitter’s Analytics is Now Accessible to Everyone

Twitter has finally made analytics available to everyone! In June a few select users were given access, but now anyone who want to see their analytics can. This means that no matter who holds a Twitter account (a business, individual, or character like Voldemort, Don Draper, or Grumpy Cat) can now see a variety of wonderful data based on their tweets and followers in Twitter's analytics. The layout of this new analytics tool is highly user friendly and simply requires you login to your … [Read more...]

Should You Outsource Your Social Media?

Emarketers know original content is their most important source of social content. But how will you find the time to write original content when you spend so much time just managing your social media presence? With all the social media platforms to post and respond to, it may be time to outsource your social media management—especially since new studies show Twitter users expect responses within an hour. Bigger companies have the advantage of being able to hire employees to solely concentrate … [Read more...]