Wearable Tech: Marketing Trend For 2015?

As many businesses continue to grapple with upping their mobile marketing game, another player has stepped into the technological fray: wearable tech. While smart glasses, watches and wristbands haven't taken off yet, some research suggests more people will start putting them on--and that means harnessing new opportunities to reach users. A Nielsen study says that so far 70 percent of consumers are aware of wearables and about 15 percent of consumers currently use wearable tech. While that … [Read more...]