Small Business and Yelp: Is it Love or Hate?

Have Yelp reviews got you down? Feel like your business gets buried on page 4 of the reviews, or maybe some negative (and unfounded) reviews are getting too much play? Do you think the problem could be because you haven’t purchased any ads on Yelp? Actually, Yelp has long been accused of manipulating ratings, a charge they’ve continuously denied. But in a recent ruling, the 9th Circuit Court dismissed a proposed class-action damage suit by small-business owners who claimed Yelp's sales … [Read more...]

Managing Your Online Reputation

What do customers really think about your business? They may never tell you to your face, but they will post comments on social media or review sites. Since nearly 70 percent of U.S. Internet users compare prices or read reviews before visiting a brick-and-mortar store, according to AYTM Market Research, one negative comment about your small business could mean years trying to fix your reputation. Here's how to protect your online reputation before it gets out of hand. Post contact … [Read more...]